Libreria Macondo

Brand identity project for an independent bookstore focused on promoting reading and cultural access. The goal was to build a warm, elegant, and culturally inspired brand that conveys passion for books and a genuine connection with readers. The visual identity combines a classic literary aesthetic with a modern tone, using a refined color palette of dark shades and golden accents that evoke knowledge, imagination, and sophistication. The result is an authentic and timeless brand that celebrates the art of reading as a living and shared experience.